Clarity that ships fast and measures up
I specialize in modular web systems that read clearly and convert. Each example pairs a tight story with receipts: a before and after view, one outcome metric, and accessible, tokenized code ready for handoff.
Three tracks, one workflow
- Web Design (lead): Marketing pages with reusable patterns, SEO and performance hygiene, and crisp CTA paths.
- Front-end (support): Tokenized components that match the design, with keyboard support, visible focus states, and motion preferences respected.
- UX/Product (long-game): Problem and constraints up front, decisions explained, outcomes tied to a single metric, and clean developer artifacts.
Proof kit per project
- 3–5 annotated crops: hero, grid, CTA band, FAQ.
- One measurable outcome: clickthrough, form starts, or build-time change.
- Accessibility leads: contrast table and focus demo; Lighthouse or axe snapshot.
- Handoff clarity: token table, component spec, naming, breakpoint map.