Clarity that ships fast and measures up

I specialize in modular web systems that read clearly and convert. Each example pairs a tight story with receipts: a before and after view, one outcome metric, and accessible, tokenized code ready for handoff.

Three tracks, one workflow

  • Web Design (lead): Marketing pages with reusable patterns, SEO and performance hygiene, and crisp CTA paths.
  • Front-end (support): Tokenized components that match the design, with keyboard support, visible focus states, and motion preferences respected.
  • UX/Product (long-game): Problem and constraints up front, decisions explained, outcomes tied to a single metric, and clean developer artifacts.

Proof kit per project

  • 3–5 annotated crops: hero, grid, CTA band, FAQ.
  • One measurable outcome: clickthrough, form starts, or build-time change.
  • Accessibility leads: contrast table and focus demo; Lighthouse or axe snapshot.
  • Handoff clarity: token table, component spec, naming, breakpoint map.