Style Highlights: Mood Board & Style Guide
Mood Board
Style Guide Highlights
Logo
Roboto Slab font was chosen for its versatility -- both extra light and medium are used -- and its historical relation to strength. In our case it conveys the financial strength gained from careful real estate investments.
Slab serif fonts, like Roboto Slab, gained popularity during the early 19th century, particularly for advertising and print media, thanks to their ability to grab attention.
Color
Green, the color of U.S. cash, felt like a natural choice for our palette—it reflects our persona’s interest in financial stability through part-time landlording. It also resonated with them visually, especially as someone new to real estate who's looking to buy a home with space to rent out.
