Investment Hypothesis

for medication management and results-based self-care apps combination

DearlyCare brings everything together—
real-time chats, medication tracking, and helpful features like self-care tips and exercise check-ins
—to empower everyone by:

Reducing emergency room visits

for account holders due to medication mismanagement by 20%, leading to potential cost savings for healthcare systems and insurers.

Demonstrating strong market traction

with projected adoption rates among the 53 million unpaid caregivers in the U.S., driving potential subscription and B2B partnership revenue from healthcare providers and insurers.

Using AI-driven reminders and tracking

to increase medication adherence, improving health outcomes and reducing long-term care costs.

Mitigating risk by increasing trust

though clear communication about DearlyCare’s Freemium model. This builds confidence while ensuring Premium users' privacy, making it a uniquely valuable product.

Enhancing caregiver efficiency

measured by:

  • User retention and engagement (DAU, MAU, feature adoption)*
  • Reduction in medication errors, validated by user-reported incidents
  • Net Promoter Score (NPS)* and caregiver satisfaction surveys, indicating improved quality of life.

*DAU - Daily Active Users, MAU - Monthly Active Users, NPS - single question survey for recommending business