Market Demographics
Who uses the most prescription medications and how old are they?
Prescription needs increase with age
Age Groups vs. Number of Daily Rx
Who’s Taking All These Prescriptions?
- Some people juggle 5 or more medications—this is called polypharmacy.
- The chances of being on multiple meds jump after age 45.
- Medication mix-ups (or mismanagement?) lead to 30% of hospital visits and are the 5th leading cause of death in the U.S.
Source: CivicScience.com.
Family Caregivers: The Ultimate Jugglers
Caregiving hours for elders and children increase with age
By age 45, caregivers:
- Manage multiple medications while balancing caregiving responsibilities for aging parents and raising kids.
- Make critical medical decisions not only for themselves but also for their loved ones.
- Require more than a basic personal health app to meet their complex needs.
Source: Family Caregiver Alliance.
