Caregiver Persona

Jane Beaton

Age: 47
Status: Mother, married with kids, caregiver to parents
Location: New York State, USA
Education: Master’s Degree
Occupation: School teacher

About: Jane is a motivated and devoted elementary school teacher who balances her time between work and home life.She seeks an app to help her keep track of doctor’s appointments, medicines, and health activities for her family. Updated medical information at her fingertips helps her feel empowered and organized for the next emergency.

Goals and Needs

  • Easily organized app
  • Calendar
  • Useful doctor’s contact
  • Support & stress relief ideas

Everyday Activity

  • Full-time work
  • Childcare needs
  • Family time
  • Maintain good health

Motivation

  • Work-life balance
  • Managing medical information
  • Lower stress
  • Improve relationships

Pain Points

  • Most apps aren’t flexible enough,
  • Hard to keep information updated
  • Communication with parents
  • Security for medical info.

Caregiver Journey Map

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Caregiver User Flows

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