project case study
DearlyCare Personas
Caregiver
Jane Beaton
- Age: 47
- Status: Mother, married with kids, caregiver to parents
- Location: New York State, USA
- Education: Master’s Degree
- Occupation: elementary school teacher
Goals & Needs
- An easily organized app for more than one person
- Calendar
- Useful doctor’s contact
- Stress relief ideas
Paint Points
- Hard to keep information updated
- Manages meds for multiple people
- Work-life balance
Care Receiver
Victoria Lewis
- Age: 75
- Status: Single, widow
- Location: North Carolina, USA
- Education: Bachelor’s Degree
- Occupation: retired secretary
Goals & Needs
- Stay healthy and independent
- Keeping in touch with loved ones
- Reminders to take medication
- Hobbies
Paint Points
- Smartphones can be intimidating
- Hard to type on smartphone, text too small
- Remembering all the steps for the apps
DearlyCare Site Map Structure
Caregiver on left
- Completes onboarding and updates medical information
- Introduces care receiver to DearlyCare
- Uses self-care (articles) as needed
- Directly connected to care receiver through DearlyCare Check-in
Care Receiver on right
- Easy communication to the caregiver through Check-in
- Access to calendar that the caregiver updates
- Access to self-care (articles) for health education
- Plays games online with family and friends (articles)
Caregiver Onboarding user flow
I explored several user flows, but focused this case study on caregiver onboarding as it revealed the most insight into UX writing and addressing user concerns.
Onboarding in medical apps can feel overwhelming, so I broke it down. DearlyCare walks caregivers through the setup with clear, step-by-step instructions. This flow shows the full journey for both caregiver and care receiver, starting at the top left.
