Art Studio Orbit

Website design for an emerging artist’s online presence.

I designed and developed a portfolio website that helped an artist present their work more professionally, communicate their voice clearly, and support visibility with galleries and collectors.

  • Researched the local artist market to understand audience expectations

  • Designed and built a custom portfolio site in Squarespace

  • Improved content structure, visual presentation, and brand consistency

  • Supported accessibility, SEO, and image optimization for a stronger online presence

·       Role: UX/Web Designer & Consultant

·       Client: Independent artist

·       Platform: Squarespace

·       Focus: portfolio strategy, UX, content, visual polish

The Challenge

Image FPO

The artist needed a professional online presence that could do more than display images. The site had to communicate credibility, support discovery, and help the work feel ready for galleries, collectors, and broader public visibility.

·       Audience clarity

·       Portfolio credibility

·       Content strategy

·       Easy maintenance

·       The site needed to reflect the artist’s identity without feeling overly generic

·       Artwork had to be presented clearly and protected for web use

·       Messaging needed to sound authentic while still supporting professional outreach

·       The structure had to help visitors quickly understand the artist and the work

·       The final site needed to be easy to maintain inside Squarespace

What I designed

·       Created wireframes and design flows in Figma to shape the site structure and user journey

·       Designed and developed the site in Squarespace, using the CMS to create a polished, easy-to-update experience

·       Added a custom favicon to strengthen the artist’s online identity and create a more finished brand presence

·       Clarified page structure and messaging so visitors could better understand the artist, the work, and the purpose of the site

·       Helped draft a stronger artist statement that balanced authenticity with marketable language

Visual polish and launch support

·       Optimized artwork photography in Photoshop for web and promotional use

·       Improved image quality and consistency while protecting the artist’s work online

·       Provided guidance on accessibility and SEO to support discoverability and usability

·       Helped shape a professional, market-ready site that could better support outreach to collectors and galleries

·       Continued consulting on digital presence as the artist’s needs evolved

Key Artifacts

·       Market and audience research notes

·       Figma wireframes and page flows

·       Squarespace site implementation

·       Custom favicon and branding detail

·       Image optimization workflow

·       Artist statement and messaging refinement