- 1 Prioritize investment information at top of search filters.
- 2 Put investment information at the top of the Property Detail page.
- 3 Focus user education on safe real estate investments for all visitors.
- 4 Use AI and personalization to serve better options.
Improve real estate apps for owner-occupant investors like Naila.
1. Prioritize investment at top of search filters
Compare to Realtor.com screenshots
Realtor.com has only List Price and Monthly Payment at the top of the search filter.
Property Prodigy adds Investment at the top of the search filter. Investment criteria is selected on right.
2. Investment details at the top of the Property Detail page.
Compare design to Realtor.com screenshots
Realtor.com property detail page lists investment highlights far “below‑the‑fold”.
Property Prodigy has "above‑the‑fold" rental or investment information.
3. Focus education on safe real estate investment options
Compare to Realtor.com screenshots
Realtor.com com buries their financial education information far down the funnel in the property detail page.
Property Prodigy real estate investment education information is available immediately on the public home page.
4. Use AI and personalization to better serve accountholders.
Compare design to Realtor.com screenshots
Realtor.com client home page (signed into account) doesn’t recall earlier research unless the search was saved.
Property Prodigy client home page remembers previous searches and interests and actively searches for local-interest information.
